Marketing support built around what your business actually needs.
I work with Maine small businesses to help the right customers find them, feel confident choosing them, and stay connected over time. Before recommending anything, I look at what is already working and where the real gaps are.
Three things marketing should help your business do.
Search, Google Business Profile, and your website
When someone nearby searches for the services you offer, you want your business to be one of the businesses they find. Local SEO, Google Business Profile management, and your website all play a role in making that happen.
Social media, content, and reputation
Getting found is step one. Once someone discovers your business, they will check you out. A consistent, professional social media presence gives potential customers the confidence to reach out.
Email marketing and customer communication
Your best customers already know you. Email and regular communication keep your business connected with them, bring them back for repeat work, and give them a reason to send referrals your way.
You don't need every marketing service. You need the right ones.
Every business starts from a different place. Some rank well on Google but post on social media only occasionally. Others get steady referrals but are nearly invisible in search. Others have a loyal customer base they rarely stay in touch with.
Before I recommend anything, I look at your website, your Google presence, how your social media is performing, and where customers are already finding you. Then I share what I think will make the most difference, and you decide what to move forward with.
The goal is not more marketing. It is the right marketing for where your business is right now.
What I can help with.
Not every business needs all of these. Pick what fits what you want to work on. After we talk, I'll send you a package builder that shows what's included in each service and what it costs, along with my recommendations if you want them.
Search, Google & Your Website
A focused project to find and improve your highest-priority opportunities in Google and AI-powered search, with a fixed quote before work begins.
See Local SEO options →One meaningful content improvement each month, such as a researched article, an improved service page, or a straightforward new page, plus a brief monthly report.
One-time setup and optimization or ongoing profile management, including accurate business information, Google Posts, review support, and performance insights.
See Google Business Profile options →Text, photo, and page updates for your existing website, plus basic on-page SEO. WordPress, Squarespace, Wix, and more.
See website update options →Social Media, Content & Reputation
Consistent social media management with engaging posts, custom graphics, and search-informed content planning. Choose from Facebook management using your existing content or expanded Facebook and Instagram coverage with Reels and original on-site content.
See what's included →60 minutes at your business or job site capturing authentic photos and short-form video. $150 for ongoing monthly clients, $200 standalone.
Brand toolkits, visual refreshes, print materials, and digital marketing assets. Project-based.
Email Marketing & Customer Communication
Newsletters, seasonal campaigns, customer follow-up, and promotional emails. Writing, design, and sending handled for you.
See what's included →How I work with clients.
Review
I learn about your business and look at your website, Google presence, social media, and how customers currently find you.
Choose
I send you a package builder with each service, what's included, and pricing, plus my honest take on where you'd get the most value. You pick what you want, if anything.
Handle It
I take care of the agreed-upon work so it does not become another task on your plate. You stay focused on running the business.
Review + Adjust
We check in on performance regularly and adjust priorities as your business and marketing needs evolve.
What working with Good Light is actually like.
Small businesses deserve straightforward marketing support: clear deliverables, honest recommendations, and direct access to the person actually doing the work.
Direct access
You work with me directly. I'm the one doing the research, writing the content, and managing your accounts, not passing work down to someone else.
Local focus
I'm based in Maine and work closely with Maine small businesses. I understand the communities, seasonality, and local context that can get lost with a far-away marketing company.
Honest recommendations
If I don't think a service will move the needle for your business, I'll say so. My goal is to give you the right support, not the most support.
Plain-English reporting
You will always know what is happening and why. No confusing dashboards or reports that require a translator.
Month-to-month
No long-term contracts. Monthly services are month-to-month, so you have flexibility as your business and marketing needs change.
Limited availability
I take on a small number of ongoing clients on purpose, so each one gets real attention, not divided focus. If you're interested in working together, it's worth reaching out sooner rather than later.