Recent work

Marketing made for real local businesses.

A sample of the social media, branding, and marketing work I’ve created for small businesses and organizations.

More work

More Work

A few more brands I've helped bring to life through branding, content and creative.

Resilience Physical Therapy

Brand Identity · Logo Design · Social Media · Photography

I built the full visual identity for Resilience Physical Therapy (logo, brand system, color palette, and graphic language), then applied it across educational social content, professional headshots, and ongoing marketing graphics.

Resilience Physical Therapy brand identity system - logo, colors, typography and visual elements
Resilience Physical Therapy social media graphic - PT evaluations educational post
Resilience Physical Therapy reel - click to play
Resilience Physical Therapy social media graphic - client review post
Resilience Physical Therapy professional headshot photography by Good Light Marketing

"I don't always feel completely natural in front of a camera, but Salena helped me feel relaxed and comfortable throughout the shoot. She has a strong ability to make the process feel easy while still keeping the work polished and intentional. What stood out most was her ability to understand the message I wanted to communicate to prospective patients - through the photos, logo work, and video, she helped bring that message to life in a clear and authentic way."

Jason Burtchell Resilience Physical Therapy

North Star Halibut

Brand Identity · Social Media · Content Creation · Reels

I developed the brand identity and built the social media presence for North Star Halibut, a family-run Alaskan halibut fishing operation. The work is rugged, authentic, and maritime: built to connect directly with customers at markets and online without losing the family-run feel.

North Star Halibut brand identity system - nautical logo, colors, typography and maritime design elements
North Star Halibut social media graphic - Prescott market advertisement
North Star Halibut social video ad - click to play

My Energy Doctors

Brand Identity · Social Media · Content Design

I developed the brand identity and social media content for My Energy Doctors: clean, technical, and approachable. Bold blue typography, simple line illustrations, and restrained yellow accents give the brand a trustworthy, modern presence built for their energy services audience.

My Energy Doctors brand identity system - colors, typography, icons and visual direction
My Energy Doctors social media graphic - productivity tip post
My Energy Doctors reel - click to play
My Energy Doctors social media graphic - audience tips content
My Energy Doctors social media graphic - Maryland market content

OSC Web Design

Brand Refresh · Social Media Graphics · Content Design

I created social media graphics and branded content for OSC Web Design: bold, modern, and built to match the energy of a results-driven digital agency. Clean layouts, strong typography, and a visual style that communicates authority without being stiff.

OSC Web Design brand system - colors, typography and visual identity elements
OSC Web Design social media graphic - bold modern design post
OSC Web Design reel - click to play
OSC Web Design social media graphic - client-focused content post
OSC Web Design social media graphic - growth mindset quote post

"I've worked with Salena for about 10 years on social media marketing and other things related to website updates. She's incredibly responsive, takes action, makes sure the project is done right and exactly who you want in your corner. I wouldn't hesitate to hire her in a second (in fact we are still and will forever work together). If you are looking for someone to be a partner in your social realm, Salena is the person to hire."

Could your business be next?

Tell me a little about your goals. I'll come back with ideas and a short plan within a few business days.