Local SEO for Contractors: What Should You Actually Be Paying For in 2026?
What contractors should expect from monthly SEO work, what a useful report looks like, and how AI search fits in.
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The blog
Marketing notes, made simple.
Practical tips, strategy notes, and the occasional rant - written for business owners who'd rather be running their business than learning marketing.
Strategy
What Makes Marketing in a Small Maine Community Different (and How to Use It to Your Advantage)
A lot of marketing advice is written with cities in mind: dense markets, lots of competition, and customers who’ve never heard of you before they…
Strategy
How to Turn Happy Customers Into New Ones Without Paid Ads
A happy customer telling someone they trust about your business is still the best marketing there is. Referred customers tend to be easier to work…
Strategy
The Marketing Mistake Most New Small Businesses Make
When you open a new business, the instinct is usually to do everything at once. Launch a website. Start posting on Instagram. Set up a…
Strategy
How to Write a Simple Marketing Plan You’ll Actually Use
“Marketing plan” tends to bring to mind a thick binder of charts and frameworks that took a consultant three months to produce. That kind of…
Email Marketing
How to Automate Your Marketing Tasks
If you’re handling your own marketing, time is the thing you’re shortest on. You’re probably not going to outspend a bigger competitor or outpost them…
Brand Strategy
Why Consistency Matters More Than Creativity in Small Business Marketing
There’s a kind of pressure that comes with marketing a business: the feeling that you need something clever, something that stands out, or that your…
Brand Strategy
How to Know If Your Branding Is Hurting Your Business
When you’re busy running the business, branding usually isn’t the thing keeping you up at night. The logo a friend designed years ago, colors picked…
Search Engine Optimization (SEO)
How to Get More Google Reviews Without Feeling Awkward About It
If asking customers for Google reviews feels a little awkward, you’re in good company. “I don’t want to be pushy.” “I don’t want to bother…