Marketing made simple

You run the business.
I'll handle the marketing.

Local SEO, social media, and email marketing for Maine small businesses, handled consistently, strategically, and personally.

10+ years of marketing experience Transparent pricing No long-term contracts One point of contact

Every week, your business is finishing projects, helping customers, doing work worth showing. The challenge is that someone still has to turn all of that into consistent marketing. When no one clearly owns that job, photos stay on phones, posts become occasional, the email list goes quiet, and the Google profile gets pushed aside. That's where I come in.

A look at the work

Marketing built around each business.

From ongoing social media and content creation to branding and campaign materials.

What I do

Marketing off your plate, for good.

Local SEO

Website improvements, helpful content, and Google Business Profile care, so the right customers find you on Google and AI search. See Local SEO options

Social Media Management

Consistent posting, branded graphics, captions that sound like you, and engagement handled, so your business stays visible without landing on your plate.

Email Marketing

One well-crafted campaign per month, written and designed in your brand voice, so your existing customers stay connected and keep coming back.

Also available: Branding & Graphic Design • On-Site Content Visits • Website Support

Work in the trades? See how I help contractors and home service businesses.

Why Good Light

Marketing that actually gets done.

You don't need another marketing task on your list. I handle the planning, creating, and posting so your business stays visible while you focus on running it.

Work Directly With Me

No account managers or layers of communication. You work directly with Salena, always.

10+ Years of Experience

More than a decade of hands-on marketing work across social, content, email, and local search, applied to your business, not a playbook.

Maine-Based

Based in Durham, Maine. Available for on-site content visits in Southern and Midcoast Maine, plus remote support for businesses anywhere.

Consistent Support

Once we know what to focus on, I handle it month after month. Marketing stays consistent even when business is busy.

Clear Pricing

Know exactly what you're paying for from the start. No surprise charges or vague retainers.

No Long-Term Contracts

Monthly services are month-to-month, and your accounts and logins stay in your name. Stay because it's working, not because you're locked in.

Getting started

Getting started is simple.

Let's Talk

Tell me about your business, what's working, and what keeps getting pushed aside.

I'll Build the Plan

I'll recommend the marketing support that makes sense for your business and priorities.

I Handle the Marketing

Once the work is underway, I handle it, and each month you get a clear report on what I did and what's changing.

Kind words

What clients say.

"Couldn't be more happy with Good Light Marketing. We've been customers for almost 10 years... Prompt, attentive, and so professional... they make us look good every day!" Jim Hartley Owner, Pine Tree Seafood & Produce
"I had the pleasure of working with Salena on both the Scarborough Chamber of Commerce Concerts in the Park series and the Scarborough Buy Local initiative, and her impact was outstanding." Amanda Huebner Owner, Amanda Huebner Photography
"I've worked with Salena for about 10 years on social media marketing and other things related to website updates. She's incredibly responsive, takes action, makes sure the project is done right and exactly who you want in your corner. I wouldn't hesitate to hire her in a second (in fact we are still and will forever work together). If you are looking for someone to be a partner in your social realm, Salena is the person to hire." Jesse Fowler Owner, OSC Web Design
"I don't always feel completely natural in front of a camera, but Salena helped me feel relaxed and comfortable throughout the shoot. She has a strong ability to make the process feel easy while still keeping the work polished and intentional. What stood out most was her ability to understand the message I wanted to communicate to prospective patients - through the photos, logo work, and video, she helped bring that message to life in a clear and authentic way." Jason Burtchell Owner, Resilience Physical Therapy
Let's get started

Ready to get marketing off your plate?

Tell me a little about your business and I'll show you where I'd start.