My story

I started Good Light Marketing to do things my way.

After more than 10 years working in marketing, I knew exactly the kind of business I wanted to build - one where every client has a real point of contact, always knows what's happening, and never has to chase anyone down for an update.

One point of contact. Real strategy. Clear deliverables. Transparent pricing. Marketing built around what your business actually needs - not a packaged template that fits everyone and no one.

I work with established local businesses and organizations that want consistent, hands-on marketing support - without the cost or overhead of bringing someone in-house. Based in Durham, Maine, and available remotely when on-site visits aren't needed.

Let's Talk See What I Do

A bit of background

Over a decade of digital marketing experience.

I've worked in digital marketing since 2015, including more than ten years collaborating with OSC Web Design, a Maine-based web design company. That work gave me hands-on experience with websites, SEO, content strategy, and the many pieces that help businesses build a stronger online presence.

I've also written articles for GoDaddy about web design and small-business marketing. You can read a couple of them here:

Connect with me on LinkedIn

Home contractor framing a timber addition in winter

The trades and home services

A business world that's always felt familiar.

My dad was a carpenter and home contractor. I grew up watching him run his own business - estimating jobs, managing subs, keeping clients happy, solving the problems that came up along the way.

When my husband and I built our own home and my dad was the contractor, I was on the homeowner side - researching subs, meeting with the people we seriously considered. I saw how much trust factors into that decision, and how a business doing genuinely good work can lose the job just because they're hard to find or hard to evaluate.

Tradespeople and home service business owners are running real operations - skilled work on top of estimates, scheduling, employees, materials, and customer calls. They work hard and they're often underserved when it comes to marketing. That's something I care about. See how I help trades and home service businesses.

Off the clock

Beyond the spreadsheets.

When I'm not working, you'll usually find me with my family - hiking, exploring, or just getting outdoors when the weather cooperates. I have a soft spot for thrift shops and small creative projects around the house, so I'm often rearranging something or Trying out a new idea.

Odds are I've got "Stuff You Should Know" or a marketing podcast playing in the background somewhere.

Kind words

What clients say.

"Couldn't be more happy with Good Light Marketing. We've been customers for almost 10 years... Prompt, attentive, and so professional... they make us look good every day!" Jim Hartley Owner, Pine Tree Seafood & Produce

"I had the pleasure of working with Salena on both the Scarborough Chamber of Commerce Concerts in the Park series and the Scarborough Buy Local initiative, and her impact was outstanding." Amanda Huebner Owner, Amanda Huebner Photography

"I've worked with Salena for about 10 years on social media marketing and other things related to website updates. She's incredibly responsive, takes action, makes sure the project is done right and exactly who you want in your corner. I wouldn't hesitate to hire her in a second (in fact we are still and will forever work together). If you are looking for someone to be a partner in your social realm, Salena is the person to hire." Jesse Fowler Owner, OSC Web Design

"I don't always feel completely natural in front of a camera, but Salena helped me feel relaxed and comfortable throughout the shoot. She has a strong ability to make the process feel easy while still keeping the work polished and intentional. What stood out most was her ability to understand the message I wanted to communicate to prospective patients - through the photos, logo work, and video, she helped bring that message to life in a clear and authentic way." Jason Burtchell Owner, Resilience Physical Therapy

Hi, I'm Salena.