You do the work.
I make sure people see it.
Contractor marketing services for Maine home-service businesses that want more local calls and estimate requests: local SEO, Google Business Profile, website updates, social media, and email. I'm Salena Poussard, owner of Good Light Marketing in Durham, Maine, with more than 10 years in digital marketing, and you work with me directly.
You're already doing the hard part.
Most contractors are running good businesses. The work is solid, customers are happy, and referrals come in. The marketing side is what keeps slipping, simply because there's only so much time left after a full day on the job.
The good news: usually just a few things need attention, in the right order.
How I help contractors and home-service businesses
People find contractors on Google, Google Maps, and more and more often through AI tools like ChatGPT. Then they check your reviews, photos, and website before they call. These four areas cover that path, and most businesses start with one or two.
Local SEO, Google Business Profile & your website
When someone searches "roofer near me" or asks for an HVAC contractor in their town, your business should be one they find, and your website should clearly explain what you do and where.
- One-time SEO & AI Search Optimization for your website's highest-priority issues
- Monthly SEO content for the jobs you want more of
- Google Business Profile setup or monthly management, available on its own
- Updates to your existing website: service pages, photos, FAQs, and service areas
Real project photos & reviews
Most homeowners look at reviews and project photos before they reach out. The goal is for what they find to match the quality of your work.
- Before-and-after content from your job photos
- On-site content visits to capture photos and short video when you don't have time
- Review responses, as part of Google Business Profile management
- Leave-behind cards and other print materials that make it easy to ask for a review, designed by quote
Social media
Social media keeps you in front of people in your area between jobs. It's often the next place people check after Google.
- Facebook management using your own job photos
- Facebook and Instagram with monthly on-site content and Reels, for a more hands-on option
- Captions written for local homeowners
Email to past customers
Your next job may come from someone who has already hired you. For contractors with repeat or seasonal work, one well-done email a month keeps you on their radar.
- Seasonal service reminders
- Following up with past customers and asking for referrals or reviews
- Letting customers know about other services you offer
- Newsletters and company updates
It works especially well for contractors with repeat or seasonal customers, and I'll let you know if it's a good fit for your business.
See Email Marketing detailsOne completed job can become a lot of marketing.
You already did the hard part. Here's how one real project can show up in different places.
Most of it starts with what's already in your camera roll. I use what you have, capture what you don't, and keep the details specific: the town, the problem, what you did, and why. Real work, explained in your own words, says more than any stock photo.
This shows how the pieces can work together, and you choose the services that make sense for you. A few phone photos from each job go a long way, and these tips for better photos with your phone help.
What this looks like for a contractor
Here are a few examples of what that work can look like for different trades.
A painting contractor
Expand the exterior painting page to explain prep, interior versus exterior work, how Maine's short painting season affects scheduling, and the questions homeowners ask before requesting an estimate.
A roofing company
Rewrite the service pages so homeowners understand when a repair makes sense and when replacement does, and add real project photos in place of stock images.
An insulation contractor
Clarify services and service areas, and answer the questions homeowners ask about energy efficiency and available programs, using facts the business provides or approves.
Services and starting prices
Each service can be chosen on its own. Monthly services are month-to-month with 30 days' notice to cancel, and one-time projects get a fixed quote before work begins.
| Service | Starting price | What it is |
|---|---|---|
| One-Time SEO & AI Search Optimization | From $650 one-time | A focused project with a fixed quote and agreed scope, aimed at your highest-priority website and search opportunities. Your quote spells out exactly what's included. |
| Monthly SEO Content & Improvements | $250/month | One meaningful improvement a month: an article, a better service page, or a new service page, plus a brief report on how your pages are performing. |
| Google Business Profile | From $300 one-time setup $150/month management |
Accurate categories, services, and details. Monthly management adds up to two Google Posts a month and review responses. |
| Website Updates & Optimization | From $75 | Changes to the site you already have: service descriptions, photos, FAQs, new pages, and basic on-page SEO. WordPress, Squarespace, Wix, and more. |
| Social Media Management | From $350/month | Facebook management using photos and videos you supply. Facebook and Instagram with monthly on-site content and Reels is $650/month. |
| On-Site Content Visit | $150 per visit for monthly clients $200 standalone |
60 minutes at your job site or business, capturing photos and short video. |
| Email Marketing | From $150/month | One campaign a month, written, designed, and sent through your platform. |
| Branding & Graphic Design | By quote | Logos, brand refreshes, yard signs, postcards, leave-behind cards, and other print or digital materials. |
What working together looks like
- I look at what you have. Your website, Google Business Profile, social media, and how customers find you now.
- I recommend priorities. My honest take on what would make the biggest difference first, and what can wait.
- You choose. I send a package builder with each service, what's included, and the price. You pick what fits, if anything.
- I do the work. You approve anything that needs your OK. Otherwise it stays off your plate.
- We review and adjust. A plain-English report on what I did, why, and what changed, and priorities adjust as your business does.
The customer sees the finished project. You know what went into it.
My dad was a home contractor. I grew up watching him run his business, and I saw early on that there's a lot more to it than what customers ever see. Years later, when my husband and I built our own home and my dad was the contractor, I was on the homeowner side: researching subs, meeting with the people we were seriously considering, and learning firsthand how much trust factors into who gets the call.
That's made me genuinely appreciate the people who run these businesses, and it's one reason I especially enjoy this work. More about me
- You work with me directly. I'm the one reviewing your site, writing your content, and managing your accounts.
- Maine-based. I'm in Durham and understand the seasons, towns, and local context that shape when people hire.
- More than 10 years in digital marketing, across SEO, websites, content, social media, and email, so the pieces work together.
- Flexible. One-time projects or month-to-month services, with no long-term contracts.
- Plain-English reporting. What I did, why it matters, and what changed, in clear language.
- Honest recommendations. I recommend what fits your business and what you actually need.
"I've worked with Salena for about 10 years on social media marketing and other things related to website updates. She's incredibly responsive, takes action, makes sure the project is done right and exactly who you want in your corner."
Free Contractor Marketing Snapshot
Not sure where your marketing needs attention? I'll take a quick look at your website, Google presence, and a few opportunities that may be worth addressing. You'll get a straightforward starting point, without a lengthy sales pitch.
- Your website: whether it clearly explains your services and where you work
- Your Google Business Profile: whether it's accurate and complete
- A small sample of relevant searches, to see where your business shows up
It's a quick look at what's publicly visible, designed to give you a clear starting point. No obligation.
Request Your Free Marketing SnapshotThings contractors usually ask.
How much do contractor marketing services cost?
Do I need monthly SEO, or would a one-time project be enough?
Can you improve my existing website without rebuilding it?
Do you manage Google Ads?
How can I get more customers for my contracting business?
Do I have to send you photos and content, or do you handle that?
Can you help with Google reviews and my Google Business Profile?
How will I know whether my marketing is working?
Can you help my business show up in AI search results?
Who owns my accounts?
Do I have to sign a long-term contract?
Ready to get the marketing side handled?
Start with a free Contractor Marketing Snapshot and I'll tell you where I'd begin. No pressure, no sales pitch.