Brand Strategy

Brand Toolkit & Visual Refresh for Your Business

Your business already has a logo. This is everything built around it, organized, cleaned up, and documented so your marketing looks like it belongs to the same business, every time.

Let's Talk See Pricing

What's included

Everything your existing logo needs around it.

Logo file cleanup + organization

Clean copies of your existing logo in every format you actually need: horizontal, stacked, and badge/icon versions where appropriate. No more hunting through old emails for the right file.

File formats for every use

Print-ready, web-optimized, and social-friendly versions. Transparent PNG, PDF vector, and sized for different platforms, so you always have the right file for the job.

Color + font documentation

Your exact colors (hex codes, CMYK, and Pantone if applicable) and your fonts documented with usage notes. No more guessing which shade of blue that is, or what font goes on the website vs. print materials.

Basic brand voice guide

A simple one-page guide covering your tone, a few do/don't examples, and the language that sounds like your business. Easy for anyone making materials for you to follow, whether that's a designer, a social media manager, or you.

Social media profile assets

Profile photo, cover images, and any other assets sized correctly for the platforms you use, ready to upload and looking sharp.

$450 one-time. Turnaround: typically 1-2 weeks. This project builds on the logo you already have. It organizes and extends what exists; it doesn't create something new. If you need a completely new logo, that's a different project. I can refer you to a designer I trust. Need a more comprehensive brand strategy, with messaging, competitive positioning, customer personas, and a full brand guide? That's a separate custom project starting at $1,500. Get in touch and we'll talk through what your situation actually needs.

Why it matters

When your materials look like the same business, trust happens faster.

A lot of small businesses have a logo they like, but the colors are slightly different on the website vs. the business card vs. the social graphics. The font changes between posts. The logo is blurry on some platforms. This project fixes all of that. You get one clean, organized brand kit that anyone creating materials for your business can use, and your marketing looks consistent without constant corrections.

Questions, answered

Common questions about the brand toolkit.

Do you design new logos?

No. This project builds on your existing logo. If you need a new logo designed, I can refer you to a designer I trust.

What if I don't have logo files?

Send me whatever you have, even a photo of a business card or a file from an old email. I work with what exists and create proper file versions from there.

What if my brand needs more than this?

This is a focused starting-point project. For a more comprehensive brand strategy, including messaging, competitive positioning, customer personas, and a full brand guide, that's a separate custom project starting at $1,500. Let's talk about what you actually need.

How long does it take?

Typically 1-2 weeks once I have your existing files and a brief conversation about your preferences.

Can I use these for anything?

Yes. Everything delivered is yours to use across print, web, social, ads, and any other materials. No licensing, no restrictions.