Turning a summer concert series into a season-long social campaign.
Scarborough Concerts in the Park is a beloved free community event series held each summer in Scarborough, Maine.
A full season of content, not just a few posts.
in the Park
Content Creation
Seasonal Planning
Carousels
Reels
content support
Building the brand imagery around an existing logo.
Concerts in the Park came to me with their logo already in place. Everything else, from the brand imagery and supporting design elements to the visual style and the full social content system, I built around it.
Content for every part of the season.
Concert lineup announcements
Full summer lineup reveals and individual show announcements, designed to build excitement and give the community something to look forward to.
Performer spotlights
Graphics and captions promoting individual artists before each show, keeping the series top of mind and driving attendance week by week.
Concert reminders + "tonight" posts
Day-of and week-of reminder content to keep the community informed and drive last-minute attendance to each show.
Food truck lineup graphics
Weekly food truck schedules formatted as shareable, easy-to-read graphics, giving attendees a reason to check the page before every show.
FAQs + event information
Helpful posts answering common questions about parking, rain policies, pets, what to bring and more, reducing friction for first-time attendees.
Sponsor recognition + community content
Thank-you posts for sponsors, calls for sponsorship, and community-focused content that positioned the event as a Scarborough staple worth supporting.
Social content from the campaign.
Swipe through the carousels to see the full multi-slide posts.
Select photos by Amanda Huebner Photography
Hand me a season. I'll build the content.
That meant planning content around a full schedule, figuring out what to say for every type of post, creating graphics that felt cohesive without being repetitive, and writing captions that actually sounded like something a person would want to read.
"Her content consistently captured the spirit of Scarborough, helped promote local businesses and events effectively, and increased engagement across platforms. She was reliable, collaborative, and always proactive with ideas that elevated our marketing efforts. I would highly recommend her to any organization looking for someone who can combine strategic marketing with authentic, engaging content."