The blog

Marketing notes, made simple.

Practical tips, strategy notes, and the occasional rant - written for business owners who'd rather be running their business than learning marketing.

Email Marketing

Subject Lines That Actually Get Opened: What Works and What Gets Deleted

You can write a great email, but if nobody opens it, it doesn’t matter. The subject line decides whether your message gets read or deleted.…

September 2025
Email Marketing

The 5 Emails Every Small Business Should Be Sending

Email is easy to start and hard to keep going. A newsletter goes out once or twice, then a busy season hits and three months…

August 2025
Email Marketing

How to Grow Your Email List From Zero (No Paid Ads Required)

Social media gets most of the attention, but email is still one of the most effective tools a small business has. And unlike your social…

July 2025

Get the next post straight to your inbox.

One practical marketing tip every other week. No fluff, no spam, unsubscribe anytime.