Dunstan Smokehouse
Dunstan Smokehouse is a specialty smoked seafood brand based in Scarborough, Maine.
Since July 2024, I've provided ongoing marketing support for Dunstan in partnership with OSC Web Design, managing social media, creating content and marketing materials, engaging with the brand's online community, and handling website updates as needed.
Organic content reaching well beyond the existing audience.
Dunstan is a relatively small specialty food brand. Its Instagram account has fewer than 500 followers, yet organic content generated more than 78,000 views in the past 12 months, and individual posts have reached as many as 11,900 people.
Metrics from Meta Business Suite. Dunstan's Instagram audience has also more than doubled since I began managing the account in July 2024.
A consistent look and feel across everything.
More than posts.
Social media management
Strategy, content creation, caption writing, publishing, and full Facebook and Instagram management on an ongoing basis.
Community engagement
Proactively interacting with relevant businesses and accounts, monitoring tags, mentions, and comments, and pursuing real-world opportunities for the brand, including visiting local businesses in person to film cross-promotional Reels that put Dunstan in front of new audiences.
Content strategy + creation
A mix of product features, recipes, serving ideas, behind-the-scenes moments, people and personality, retail and wholesale partners, tastings, events, and brand milestones.
Marketing collateral
Designed print and physical marketing pieces including shelf talkers, rack cards, promotional calendars, window clings, and other materials for retail and promotional use.
Website support
Ongoing website content and marketing updates as needed, keeping the brand's online presence current alongside its social channels and marketing activity.
Brand voice + consistency
Learning and maintaining Dunstan's distinct personality across every piece of content, so the brand sounds and feels consistent whether it's a product post, a tasting announcement, or a retailer feature.
A mix that keeps the brand visible and human.
Content for Dunstan isn't simply repetitive product promotion. It's built around what makes the brand worth following.
Select photos by Amanda Huebner Photography
Consistent branding, everywhere it appears.
A shelf talker at a retailer, a rack card at an event, signage in a storefront window: these all need to feel like the same brand. Click any image to expand it.
