Resilience Physical Therapy
Educational social content and on-site content shoots for a wellness clinic, making physical therapy feel approachable, expert, and rooted in the community they serve.
Social graphics & reels.
Practical tips, "did you know" educational posts, patient stories, and short-form video from the clinic: content that builds trust before someone ever books.
What I did for Resilience Physical Therapy.
Social media management
Instagram + Facebook content focused on education, trust-building, and approachable expertise.
Educational content
Practical tip posts, "did you know" carousels, and exercise breakdowns, translated from clinical to everyday language.
On-site content shoots
Visits to the clinic to capture practitioners, treatments, and the warm everyday rhythm of the space.
Short-form video
Exercise demos, practitioner intros, and patient story reels: vertical, captioned, and built to be saved.
Custom marketing graphics
Branded post templates, story stickers, and in-clinic signage.
Voice and tone work
Captions and copy that feel expert without being cold: warm, clear, and human.