Scarborough Buy Local
Scarborough Buy Local is a community organization that promotes and supports local businesses in Scarborough, Maine.
A brand built to support local.
A community organization like Scarborough Buy Local has a lot to communicate: member businesses to spotlight, events to promote, networking opportunities to share, and a consistent shop-local message to keep in front of the community.
Social Media
Content Creation
Consistent Application
Real Social Content
Building the visual foundation.
The system draws on coastal Maine imagery, community-focused iconography, and a color palette that feels local, approachable, and recognizable without trying to compete with the businesses it promotes.
Putting the brand to work.
The posts don't all look identical, and that's intentional. What stays consistent is the color palette, typography, and the graphic elements that make each post recognizably Scarborough Buy Local.
One identity. Plenty of flexibility.
The goal wasn't to make every post look identical. It was to create enough of a visual foundation that Scarborough Buy Local could show up consistently, while still giving individual businesses, events, and community stories room to stand out.
A member spotlight for the Scarborough Public Library looks different from a ribbon cutting for a fitness studio, which looks different from a networking event graphic. What ties them together is color, typography, and a shared graphic language that makes each piece feel like it comes from the same place.
"Her content consistently captured the spirit of Scarborough, helped promote local businesses and events effectively, and increased engagement across platforms. She was reliable, collaborative, and always proactive with ideas that elevated our marketing efforts. I would highly recommend her to any organization looking for someone who can combine strategic marketing with authentic, engaging content."