Practical tips, strategy notes, and the occasional rant - written for business owners who'd rather be running their business than learning marketing.
A lot of marketing advice is written with cities in mind: dense markets, lots of competition, and customers who’ve never heard of you before they…
Read the articleA happy customer telling someone they trust about your business is still the best marketing there is. Referred customers tend to be easier to work…
When you open a new business, the instinct is usually to do everything at once. Launch a website. Start posting on Instagram. Set up a…
“Marketing plan” tends to bring to mind a thick binder of charts and frameworks that took a consultant three months to produce. That kind of…
