Local SEO for Contractors: What Should You Actually Be Paying For in 2026?
What contractors should expect from monthly SEO work, what a useful report looks like, and how AI search fits in.
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Marketing notes, made simple.
Practical tips, strategy notes, and the occasional rant - written for business owners who'd rather be running their business than learning marketing.
Social Media
How to Use Facebook Groups to Market Your Maine Small Business
If you run a business in Maine, from Portland to Presque Isle or Boothbay Harbor to Farmington, there’s a good chance your future customers are…
Social Media
The Real Reason Your Social Media Isn’t Growing
If your follower count has been flat for months and posts seem to disappear into the void, you’re not alone. Plenty of business owners put…
Social Media
How to Write Social Media Captions That Sound Like You (Not a Robot)
There’s a specific kind of cringe that comes from reading a caption that doesn’t sound anything like the business it represents. A casual coffee shop…
Social Media
What to Post When You Have Nothing to Post
Every business owner knows the feeling. You open Instagram with the intention to post something, and your mind goes completely blank. The cursor blinks. You…
Social Media
Instagram vs. Facebook for Local Businesses: Where Should You Actually Focus?
If you run a small business and you’re trying to figure out where to focus your social media energy, Instagram and Facebook probably come up…