Local SEO for Contractors: What Should You Actually Be Paying For in 2026?
What contractors should expect from monthly SEO work, what a useful report looks like, and how AI search fits in.
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Marketing notes, made simple.
Practical tips, strategy notes, and the occasional rant - written for business owners who'd rather be running their business than learning marketing.
Search Engine Optimization (SEO)
What Is Local SEO and Why Does It Matter for Maine Businesses?
SEO covers a lot of ground. For a business that serves customers in a specific area, the part that matters most is local SEO: whether…
Search Engine Optimization (SEO)
How to Optimize Your Google Business Profile: A Guide for Maine Businesses
If you’re reading this, you probably already have a Google Business Profile. You verified it, added your hours, uploaded some photos, and maybe asked a…
Content Creation
Maine Businesses: How to Use Seasonal Content to Stay Relevant Year-Round
Maine has four distinct seasons, and if you run a business here, you already know each one brings its own opportunities and its own headaches.…
Content Creation
Behind-the-Scenes Content: Why Showing Your Process Builds More Trust Than Selling
There’s a kind of social media content that tends to do better than promotional posts, and it’s also the easiest to make, because you’re already…
Content Creation
How to Take Better Photos of Your Business With Just Your Phone
Professional photography is worth it when you can make it happen. But a business needs photos constantly, for social media, your website, your Google Business…
Email Marketing
Subject Lines That Actually Get Opened: What Works and What Gets Deleted
You can write a great email, but if nobody opens it, it doesn’t matter. The subject line decides whether your message gets read or deleted.…
Email Marketing
The 5 Emails Every Small Business Should Be Sending
Email is easy to start and hard to keep going. A newsletter goes out once or twice, then a busy season hits and three months…
Email Marketing
How to Grow Your Email List From Zero (No Paid Ads Required)
Social media gets most of the attention, but email is still one of the most effective tools a small business has. And unlike your social…